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The domain states the following, "The safest Way To Grow Your Beautiful Cells." I analyzed that the web site also stated " CelCulture CO2 Incubators are equipped with an ULPA filter, HPA UK-validated moist heat decontamination cycle, and precise sensors for temperature and pressure for premium protection against contaminants." They also stated " CelCulture with Stainless Steel Exterior. CelCulture CO2 Incubators with Stainless Steel Exterior satisfy the requirements of most pharmaceutical and clinical laboratories while offering the same tough contamination control features and sensor precision." The meta header had Cellculture as the first search term. This keyword was followed by CO2, incubators, and Celculture which isn't as important as Cellculture. The other words they uses is Celsafe. Celmate is also included and might not be understood by web crawlers.